Keep the Content Relevant and Original
Though this seems like an obvious point, not every blogger follows it. Keeping the content relevant and original takes some effort and a little bit of creativity, but the reward is highly worth the time spent.
Make Social Media Pages Easily Traceable From the Blog
Bloggers should take advantage of the fact that not everyone who lands on their website will be familiar with their social media presence. For this reason, it’s advised that bloggers make links to their social media pages clear and accessible right from the blog, either in the Contact, About Us, or Home Page.
Build Mutually Beneficial Relationships
Working as a team can help all bloggers achieve a greater social media presence. While other bloggers working in the field in question are technically competitors, all parties can potentially work together in a mutually beneficial arrangement. It’s advised that bloggers reach out to influencers in their niche, sharing their content with relevant tags or adding comments to their posts. As the relationship between the bloggers builds, the influencers will potentially start sharing the blogger’s content on their page, effectively lengthening their social media influence.
Stay on Top of User Interaction
While being consistent with relative, useful posts is a fundamental practice, it’s also advised that bloggers stay on top of their user interaction by responding to comments, questions, and complaints in an effective, reliable manner.
Keep it Personal
Of course, it’s never advised that bloggers spew information on their personal lives when it isn’t necessary; that said, no audience wants to engage with posts that seem as though they were written by an automated program. To avoid giving off the impression of being purely promotional, it’s advised that bloggers add personal tidbits into their social media posts, even going as far as telling a personal story if it relates to the post they’re advertising.
Use Hashtags Wisely
The hashtag is one of the most useful tools for a blogger. By adding the right hashtags to a post, the blogger can make their page visible to those outside of their social media bubble who are searching for content found within the hashtags in question. That said, it’s ill-advised for bloggers to cram dozens of hashtags into their posts, since this gives the impression of blatant self promotion.
Have a Good Sense of Humor
Affiliate marekters are regularly told that evoking emotions leads to increased social media sharing. Anger is included among these emotions, though it’s obviously better to spread laughter than anger in order to frame a blog in a positive awol online marketing light. Adding subtle humor to even the most standard of social media posts can be the determining factor that inspires someone to hit the Share button.